When Is the Best Time to Post on Instagram in 2023?

When Is the Best Time to Post on Instagram in 2023?

If you're looking to determine the optimal timing for posting on Instagram, chances are you have a specific objective in mind. Perhaps you aim to maximize the number of likes received per post or enhance brand awareness by attracting new followers.

Identifying the best time to post on Instagram can be crucial, considering that global Statista data reveals mobile users spend an average of 11.2 hours per month on the platform. This amounts to approximately 1% of their monthly time or a one in a hundred opportunity to engage with your audience.

Hence, posting when your most active users are online can make a significant difference, providing you with more opportunities to connect with your valuable followers.

However, many marketers view social media posting as an additional task amidst their busy schedules. It can be tempting to post whenever convenient or schedule content at a seemingly logical time, even without substantial data supporting those decisions.

There are several reasons why posting on Instagram at specific and consistent times is important:

 Increasing Engagement:

High engagement triggers a ripple effect, boosting the visibility of your posts in users' feeds if they receive immediate likes, comments, and saves.

Moreover, engagement extends to other Instagram features like Favorites, Search, and videos, each with its own algorithm that weighs engagement differently. For instance, being a favorite for your followers ensures your posts appear at the top of their feeds every time they log in. Engagement rates also influence which posts are prioritized in Search pages. Posting at the right time not only leads to more comments, messages, and saves but also creates additional engagement opportunities.

Understanding New Features:

Your posting schedule can help you gain insights into new Instagram features. Carousels, Stories, and Reels are distinct components of Instagram, and their engagement rates may vary depending on your content and industry. To make the most of your Instagram presence, having a strategy that incorporates different types of content is essential. Whether you aim to feature in suggested content or promote shoppable stories, you need valuable and attention-grabbing content.

When Instagram introduces new features, it takes time to comprehend their functionalities, when users encounter them, how users interact with them, and the resources required to create content for these features.

 Streamlining Your Posting Schedule:

Selecting the right posting times for your audience simplifies scheduling. Many social media and marketing managers leverage social scheduling tools to streamline the posting process. However, without posting at optimal times, these tools may yield ineffective results.

The key is to create relevant content at the right time for your audience, enabling you to develop a personalized social media calendar tailored to your ideal buyer personas.

By determining the best posting times for Instagram, you can also:

•  Establish dedicated periods for content planning and tracking.
• Minimize the need for constant social media management.
• Seize opportunities for creating targeted post content in batches.

Best Timings To Post On Instagram: 

• Monday: 7-9 p.m.
• Tuesday: 8-9 p.m.
• Wednesday: 8-9 p.m.
• Thursday: 9 p.m.
• Friday: 9 p.m.
• Saturday: 6-11 p.m.
• Sunday: 4-9 p.m.

Please note that the above-mentioned timings are perfect according to your and your audience's local time.

In summary, identifying the ideal timing for Instagram posts is crucial for achieving your specific goals, enhancing engagement, adapting to new features, and streamlining your posting schedule.